1. Strategic Positioning & Value Proposition (Core Foundation) EDOs in 2026 compete on clarity, not incentives alone. Key actions Example “Launch your UK fintech operations in 90 days with access to FCA-ready talent and 30% lower operating costs than London.” 2. Sector-Led Investment Targeting (Not
Most countries are keen to understand what other countries are doing to attract FDI. In today’s post, we compare Jamaica and Turkey/Turkiye to assess what each country is doing to attract FDI. Jamaica GDP of $17 Billion (USD). GDP per capita of $6,047 Population of
There are several ways that Ghana could continue to develop and grow its economy: It’s worth noting that implementing these actions will require a comprehensive approach and cooperation between the government, private sector and civil society. This post is an experimental post showing how #Chatgpt
To understand what marketing is, you must first understand what marketing is not. At its core, marketing creates value that inspires your consumers to buy your product or service. Yes, marketing is still relevant today because consumers want to feel inspired and informed. What has
What Is a Foreign Direct Investment (FDI)? FDI or Foreign Direct Investment refers to financial investment by an investor in another country, which may be the source of capital for the foreign company. FDI is also known as “inbound” investment, and it can be either
Place marketing strategy focuses on attracting and retaining business to a specific location. Companies must understand the value of their physical locations. They can use them to attract new customers. Place marketing is often used to promote tourism destinations. It is a marketing approach that
Place branding often lends to the direction of place marketing. A place’s brand determines how customers perceive and feel about a place. Paris is widely branded as the “city of love.” Travel agents and local tourism authorities align their marketing efforts with this branding. While
