To understand what marketing is, you must first understand what marketing is not. At its core, marketing creates value that inspires your consumers to buy your product or service. Yes, marketing is still relevant today because consumers want to feel inspired and informed. What has
Place marketing strategy focuses on attracting and retaining business to a specific location. Companies must understand the value of their physical locations. They can use them to attract new customers. Place marketing is often used to promote tourism destinations. It is a marketing approach that
Place branding often lends to the direction of place marketing. A place’s brand determines how customers perceive and feel about a place. Paris is widely branded as the “city of love.” Travel agents and local tourism authorities align their marketing efforts with this branding. While
