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Author: Prince Appah

How Ghana can move up the Cocoa Value Chain.

Ghana stands at a pivotal moment in its cocoa industry. As the world’s second-largest cocoa producer, the nation has the opportunity to move beyond raw bean exports and take a leading role in the global cocoa value chain. This document explores Ghana’s historical and current

Transforming Investment Engagement and Success

In the competitive world of Foreign Direct Investment (FDI), effective relationship management is at the core of attracting, retaining, and expanding investment opportunities. FDI CRM solutions are no longer optional—they’re essential for economic development organisations (EDOs), investment promotion agencies (IPAs), and private sector consultancies looking

How Ghana Can become # 1 – Starting a business

Starting a business in Ghana – For Ghanaian nationals and expats or foreigners. To register a business in Ghana, you must first register with the Registrar of Companies (ORC):  Visit https://orc.gov.gh/services/registrations A search for the availability of the name must be conducted. The applicant may

Case study | Visit Dubai’s Marketing Strategy

VisitDubai, the official tourism board for Dubai, it employs a comprehensive marketing strategy to promote the city as a prime global destination. The strategy is holistic, blending traditional and modern marketing techniques to appeal to a wide range of tourists. Target Audience VisitDubai targets a